Services
I have the pleasure of working with a broad range of clients on projects ranging from blogs, thought leadership pieces and voice-over scripts, to newsletters, websites and reports.
Content writing
I specialise in research-based, long-form content writing. I love having the time and space to conduct in-depth interviews and to explore a topic thoroughly before pulling the different threads together into a strong, coherent and engaging narrative. This writing takes many forms, from detailed articles to comprehensive reports and publications.
Copywriting
Over the course of my career, I have written countless websites, brochures and blog posts, carefully considering the audience, key messages and tone of every piece of work. Part of this work involves SEO copywriting, and I am comfortable integrating keywords into copy in ways that are effective, while still feeling natural and seamless.
Press releases and thought leadership
I have written PR-related content throughout my career, from punchy press releases to thought leadership pieces that position individuals as authorities in their fields. The long-term relationships I often hold with my clients help to ensure that these latter pieces always capture the unique voice and tone of the people concerned.
Voice-over scriptwriting
Scriptwriting has become a passion over the years. I love the precision required in communicating detailed information in often a relatively short period of time. It means the writing needs to be careful, considered and succinct. It requires shorter sentences. Attention to emotion. And a carefully structured narrative that reveals the story scene by scene.
Content marketing
I enjoy having a holistic perspective on and creative input into the ways in which copy is rolled out for a particular project or client. This content marketing experience has fine-tuned my ability to define key audiences, tailor-make my content to suit their interests, and evolve my approach based on the data we gather. I particularly enjoy collaborating with the other communications professionals this work requires.
Advisory and consultancy support
I worked at communications consultancies in both South Africa and Canada for almost 10 years before beginning my freelance career. This foundational decade nurtured my interest in and understanding of developing and implementing comprehensive communications strategies, and I still provide communications advisory and consultancy support today.