About

Hello, I’m Cassidy

And I’m convinced: if there’s one thing no writer can do, it’s write about themselves. 

I can come up with ideas, write to a brief and implement edits. But ask me to put a short bio about myself together and that white page just stares back at me, the cursor pulsing, steady as a heartbeat.

But I have to introduce myself, and so here we are.

I fell in love with reading first, I suppose. How a turn of phrase would tilt my world on its axis. Make me see things differently. Elicit an emotion that took me by surprise. This love led me to pursue English Literature at university, and I completed my undergraduate and honours degrees in South Africa, and my master’s (cum laude) at the University of York in the UK.

I’ve been writing professionally ever since.

First, at agencies in both South Africa and Canada and, since 2017, on a self-employed basis. In this time, I’ve written across almost every format and for a huge variety of sectors. I love writing content that pushes me creatively, and that means something to the people who read it and to the world beyond. I pride myself on writing that is original, authentic and lucid.

When I’m not writing, I’m often reading, going to gigs or travelling. My bookshelf is alphabetised (within authors, it’s often chronological), my music tastes are varied, and sometimes tales from my travels make their way onto my blog. I’m based in London.

To learn more about my work, please take a look at the services I offer or at some of my favourite projects.