Work with me

My very first job was as a copywriter – and it is a role I still hold today. For almost 10 years, I worked at communications consultancies in both South Africa and Canada and, at the beginning of 2017, started my venture as a self-employed writer.

Over the course of my career, I have written prolifically for clients across a range of industries, from those operating in non-governmental, education and tourism space to others working in the financial services and resources sectors. I am fortunate to count among my clients entrepreneurs, small businesses, schools and universities, production houses, local and multinational non-governmental organisations, and large corporates.

My work includes the copywriting of websites, blogs and newsletters, as well as the research and writing of a variety of reports. I also write voice-over scripts, as well as human interest and opinion pieces that have been featured in a variety of publications, including the Daily Maverick and the Mail & Guardian.

A recipient of the Patrick and Margaret Flanagan Scholarship, I hold a Master of Arts degree in English Literature (cum laude) from the University of York in the United Kingdom, and an undergraduate degree in English Literature and Anthropology (cum laude) from Rhodes University in South Africa.

The selection of writing samples below offers offer a glimpse into the diverse range of content I have written – and continue to write – for an equally diverse range of clients.

Websites and blogs

A substantial portion of the copy I write is digital, and I have extensive experiencing wireframing and producing the content for websites of every size and description. I also regularly write informative, snappy and social media-worthy blogs.

Finch Hattons
Finch Hattons Luxury Tented Camp
Tourism
Through Nicework, I wrote all of the copy for Finch Hattons, a luxury tented camp located in Kenya’s Tsavo West National Park.
Visit website
whoyou
WhoYou
Corporate
WhoYou is an identity verification service provider, and the website content I produced provides an overview of their sophisticated products and offerings.
Visit website
Worx Group
Worx Group
Corporate
I have intermittently written blogs for Johannesburg-based events and executive management company Worx Group.
Visit website
Human interest pieces and voice-over scripts

I have a great love for the process involved in writing human interest pieces, and always welcome the opportunity to take on this work. I also have experience writing voice-over scripts, primarily for the education sector and for radio adverts.

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The Institute for Security Studies
Non-governmental
I have written several human interest pieces for the ISS, including the stories of women abducted from Kenya into al-Shabaab training camps in Somalia.
Visit website
saving-lives
The University of Johannesburg
Education
As part of UJ’s 4IR campaign, I have written several stories that profile individual successes. These have been featured as advertorials in various publications.
Read story
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St John’s College Foundation
Education
Through Steve Lawrence Productions, I wrote the script for a video promoting the work of the St John’s College Foundation.
Watch video
Digital magazines and reports

I have a particular passion for long-form writing. I love the opportunity to sink my teeth into a project, to research it in detail and to have the space to explore it fully. I have experience writing digital magazines and reports for a variety of sectors.

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The University of Johannesburg
Education
I regularly research and write all of the content for UJ’s digital magazine, Beyond Imagining, which profiles developments in the field of 4IR.
View website
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The British Council
The arts
At the end of the first season of ConnectZA, the British Council’s arts programme in South Africa, I wrote a monitoring and evaluation report the programme.
Read report
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EU-South Africa Visibility Campaign
Non-governmental
This multi-year project involved researching and writing 10 case studies and documentary voice-over scripts for the Delegation of the European Union to South Africa.
Read case studies
Internal communications and public relations

I have vast experience writing for both internal and public audiences. While some of the internal communications writing I do is confidential, I have provided links to some of the press releases and opinion pieces I have written for various PR firms.

standard-bank
Standard Bank
Corporate
I write regularly for Standard Bank’s information technology teams, with a particular focus on the bank’s migration to the cloud.
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Media Works
Non-governmental
Through Fox Street Communications, I regularly write for Media Works, South Africa’s leading adult education and training provider.
Read article
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FR Communications
Corporate
For public relationships firm, FR Communications, I have written a number of press releases and opinion pieces for clients such as Huawei, Visa and LIXIL Africa.
Read article
Agency collaborations

I also work closely with the following well-regarded communications agencies.

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