Cassidy Parker | Portfolio
I am a writer and editor with close on 10 years' experience at communications consultancies in both South Africa and Canada.
Cassidy Parker, portfolio, work experience, education, history
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I am a writer and editor with close on 10 years’ experience at communications consultancies in both South Africa and Canada. A recipient of the Flanagan Scholarship, I hold a Master of Arts degree in English literature (cum laude) from the University of York in the United Kingdom and an undergraduate degree in English literature and anthropology from Rhodes University in South Africa.

My professional life began at Russell and Associates, a consultancy in Johannesburg that provides investor, media and public relations services to companies primarily in the resources sector. There, I was the sole or joint account executive to some 15 private and publicly listed companies, and wrote and edited annual and sustainable development reports, websites and press releases. I conducted similar work at SimpleLogic, a communications company based in Toronto, where I lived and worked in 2012.

Upon returning to South Africa in 2013, I joined the team at Flow Communications, first as an account director in the public relations team and later as a senior content developer in the content team. I stretched my creative wings at Flow, whose large client base in the tourism, heritage, educational and private sectors required the development and implementation of communications strategies; the writing and editing of a large variety of print and digital content; and the managing of multiple social media accounts across a range of platforms.

Professional endeavours aside, I also volunteered for several years at an HIV testing and counselling centre and strategically developed and facilitated fundraising initiatives to build an emergency safe house for abused and neglected children identified by Child Welfare. I currently co-facilitate monthly creative-writing workshops at the Home of Hope, a haven for young women in Berea, Johannesburg.

For a copy of my full curriculum vitae, a wider portfolio of my work, or to speak to me in person, please get in touch with me.

Selected work

  • Constitution Hill

    I wrote almost all of the content for the revamped Constitution Hill website. The project was intensive, requiring thorough research as well as sensitivity to the emotional depth of the topic at hand.

  • SAB World of Beer

    For several years, I managed the SAB World of Beer's digital content, both its website and its social media accounts. I contributed regularly to its blog and often covered events.

  • #MeetSouthAfrica

    South African Tourism (SAT) invited me on a 10-day bloggers’ road trip around South Africa. During this trip, I co-managed SAT's multiple social media accounts and collected content for blogs.

  • The British Council

    I was solely responsible for the research and writing of a monitoring and evaluation report that assessed Connect ZA, the British Council’s three-year arts programme in South Africa.

  • Interviews

    As part of my work for Constitution Hill, I conducted interviews with such high-profile individuals as former Constitutional Court judge Albie Sachs. Here, he speaks about his latest book.

  • Maropeng

    I managed Maropeng's website and social media accounts, curating content on paleontology, astronomy and other fields of interest to the Cradle of Humankind's official visitor centre.